The most crucial facet of any small business is marketing the solution
or service. Devoid of product sales, no business can exist for quite lengthy.

All profits begin with some sort of marketing. To develop profits,
this promotion must be witnessed or read by prospective potential buyers, and
result in them to respond towards the advertising and marketing in a way. The credit history
for your results, or the blame for the failure of almost all ads,
reverts back again into the ad by itself.

Commonly, the "ad writer" needs the prospect to do one of many
pursuing:

Visit the store to see and choose the item for himself, or
quickly generate a check and deliver to the products currently being
marketed.

Cellular phone for an appointment to hear the full product sales presentation, or
publish for futher data which quantities to a similar matter.

The bottom line in any advert is fairly straightforward:

To create the reader purchase the goods and services. Any advertisement that causes
the reader to only pause in his wondering, to only admire the
solution, or to easily feel what's penned with regards to the
solution--isn't accomplishing It truly is occupation wholly.

The "advertisement writer" must know just what exactly he desires his reader to carry out,
and any ad that doesn't elicit the desired motion is definitely an complete
waste of time and expense.

As a way to elicit the specified action with the prospect, all ads
are penned In accordance with a straightforward "grasp formula" which can be:

one) Attract the ATTENTION of your respective prospect
2) Curiosity your prospect from the item
3) Bring about your prospect to DESIRE the merchandise
four) Demand from customers Motion from the prospect

In no way forget about the basic rule of marketing copywriting; In case the advert
is not read, it will not likely promote any profits, if it is not observed, it
can't be read through; and when it does not command or grab the attention
in the reader, it will not be noticed!

Most profitable advertising and marketing copywriters know these fundamentals
backwards and forwards. Whether you realize them presently or you happen to be
just now staying subjected to them, your know-how and observe of
these fundamentals will determine the extent of one's accomplishment as
an promoting copywriter.

Labeled Advertisements:

Labeled advertisements are classified as the advertisements from which all profitable firms
are commenced. These modest, reasonably economical advertisements, give the
starter a chance to advertise his products or services
without having getting rid of his shirt In case the ad won't pull or even the people today
Never crack his door down with demand from customers for his solution. Categorised
advertisements are composed according to every one of the advertising regulations. What's
claimed inside a labeled ad is similar that may be mentioned within an bigger,
far more elaborate type of advertisement, expecting in condensed sort.

To get started on Understanding how to jot down great categorized adverts, clip ten
categorized advertisements from 10 different mail purchase form
publications--ads that you think that are very good. Paste Each and every of
these adverts on to a separate sheet of paper.


Analyze Each individual of those ads; How has the writer attracted your
focus--what about the advertisements retains your fascination--have you been
stimulated to want to know more about the product or service being
advertised--And at last, what action will have to you are taking? Are all of
these factors covered from the ad? How strongly are you "turned on"
by Every of those ads?

Price these adverts on the scale form a person to 10, with ten remaining the
ideal in accordance with the system I've given you. Now, only for
apply, without, clipping the advertisements, do the identical thing with 10
various advertisements from Sears, Wards, or The Penny's catalog. In truth,
each and every advert you see Any longer, rapidly analyze it, and charge it
somewhere on the scale. If you are going to exercise this physical exercise with a
typical foundation, you'll before long be capable of immediately identify the
"Power Points" of any advert you see, and know in just your own private head
irrespective of whether an ad is nice, bad, or normally, and what can make it so.

Apply for an hour on a daily basis, write the advertisements you have rated eight, 9,
and 10 accurately because they are created. This gives you the
"feel" of the fundamentals and magnificence vital in writing
categorized ads.

Your following challenge will probably be to select what you think about to generally be the
ten 'worst' ads you could find from the categorised segment. Clip
these out and paste them onto a sheet of paper so you're able to do the job
with them.

Read these ads above a couple of instances, then beside Just about every of
them, write a short comment why you think it really is negative; Dropped from the
group, would not attract attention--does not hold the visitors
curiosity--nothing Specific to make the reader choose to personal the
merchandise--no demand from customers for action.

You probably previously know very well what is coming subsequent, and that is appropriate.
Crack out those pencils, erasers and scratch paper-- and begin
rewriting these adverts to incorporate the missing features.

Day after day for another thirty day period, follow composing the ten best adverts
for one hour, just how the have been initially created. Pick out
the 10 worst advertisements, evaluate These ads, after which apply rewriting
These until they evaluate approximately carrying out the job they were being meant
to accomplish.

When you're satisfied which the advertisements you've rewritten are great,
go back into Every advertisement and cross out the text that can be
eradicated without detracting from the advert. Categorized adverts are
nearly always "finalized" within the sort of a telegram.

Illustration; I'll get there at 2-o'clock tomorrow afternoon, the fifteenth.
Meet me at Sardi's. All my like, Jim.

EDITED FOR SENDING; Arrive at 2-pm-fifteenth Sardi's. Enjoy, Jim.

CLASSIFIED Advertisement; Conserve on the foods bills! Minimized costs on each individual
shelf in the store! Replenish now although materials are full!
Come in nowadays, Jerrys' Family Supermarket!

EDITED FOR PUBLICATION; Help save on Meals! Anything bargain priced!
Minimal provides! Hurry! Jerry's Marketplaces!

It requires devoted and frequent apply, but you are able to do it.
Only identify and fully grasp The essential components--observe
reading through and composing The nice kinds--and rewriting the negative ones to
make them superior. Follow, and keep at ie, repeatedly, each and every
working day--right until the formulation, The thought, and the texture of this type of ad
creating gets next mother nature to you. This can be the ONLY Technique to
gain experience composing good classified advertisements.

Screen Commercials

A Display screen or space ad differs from a categorized advertisement as it has
headline, format, and because the design is just not telegraphic.
Having said that, the basics of crafting the display ad or Area are
exactly the same as for any categorized advertisement. The fundamental variation is
that you've got additional home wherein to emphasise the "learn
formulation".

Most productive copywriters charge the headline and/or even the direct
sentence of an ad as The most crucial A part of the ad, in
reality, you need to do exactly the same. In the end, when your ad is
surrounded by hundreds of other adverts, and knowledge or
amusement, what can make you detail any one will almost certainly see your
unique advertisement?

The truth is, they're not going to see your advert Until it is possible to
"grab" their interest and entice them to real all of what your
really have to say. Your headline, or guide sentence when no headline is
utilised, has to make it More challenging for your personal prospect to disregard,
or omit, than to prevent and read your advert. If you don't capture
the eye of the reader using your headline, anything at all beyond
is worthless hard work and wasted revenue.

Prosperous promoting headlines--in classified adverts, your very first
a few to five text serve as your headline--are written as
guarantees, either implied or immediate. The former claims to indicate
you ways to save cash, earn money, or achieve a wanted goal. The
latter is often a warning towards a little something undesireable.

Example OF A Guarantee; Are You Completely ready To Become A Millionaire--In
Just eighteen Months?

Illustration of A WARNING; Do You Make These Problems In English?

In each illustrations. I have posed an issue given that the headline.
Headlines that question a matter appear to catch the attention of the reader's
consideration almost as definitely as a moth is drawn into a flame. Once he
has witnessed the issue, he just can't seem to continue to keep himself from
reading through the remainder of the ad to learn The solution. The very best
headline inquiries are those that challenge the reader; that
require his self worth, and do not let him to dismiss you
dilemma with a simple Of course or no.

You will be the envy of your buddies is yet another type of "reader
attractiveness" to include into your headline whenever proper.
The attractiveness has to do with simple psychology; All people wants to be
nicely thought of and For that reason, will browse into the body of one's
advertisement and Discover how he can gain the respect and accolades of his
friends.

Wherever ever and Every time doable, use colloquialisms or words and phrases
that are usually found in ads. The thought is usually to shock or
shake the reade away from his reverie and induce him to choose notice
of one's ad. A lot of the headlines you see right now in and time out,
have a particular sameness with just the terms rearranged. The
reader may even see these headlines with his eyes, but his Mind fails
to focus on any of these because there's nothing distinctive or out
of the ordinary to arrest his attention.

Illustration of COLLOQUIALISM; Are you presently Developing A POT BELLY?

Another attention--grabber style of headline is definitely the comparative
rate headline; A few For less than $3, Frequently $three Every single! However
A different on the "experimented with and verified" sort of headlines may be the
particular question; Does one Are afflicted with These Indicators. And of
training course, in the event you offer a solid promise, you ought to say so in
your headline; Your Money Refunded, If you do not Make $100,000
Your Initially Yr.

How you can headlines have a very solid standard attraction, but in certain
cases, They're improved utilised as e-book titles than promotion
headlines. Who else would like in around the finer matters--which your
products or services presumably provides--is yet another strategy with a
powerful reader attractiveness. The psychology right here remaining the need of
Anyone to belong to a bunch--entire with standing and Status
motivations.

Every time, and as normally as you'll be able to possibly operate it in, you should
make use of the term "you" within your headline, and all over your copy.
All things considered, your ad should be directed to "one particular" human being, as well as the
human being studying your advertisement wants to sense that you're conversing with him
Individually, not everyone who lives on his Road.

Personalize, and become particular! You may toss the teachings of one's
English instructors out the window, and the rules of "third individual,
singular" or whichever else has a tendency to inhibit your composing.
Everytime you sit down to write down advertising and marketing duplicate meant to pull
the orders--market the product or service--you must image oneself in a
just one-on-one particular scenario and "discuss" on your reader equally as If you're
sitting across from him at your dining space table. Say That which you
imply, and promote HIM around the product or service your giving. Be distinct and
request him if these are definitely the things that hassle him--are these the
points he wants--and he would be the one you wish to purchase the products...

The layout you devise for your advertisement, or the body you Make close to
it, also needs to command focus. possibly help it become so amazing
that it stands out like a lobster at a chili supper, or so
uncommonly basic that it catches the reader's eye thanks to its
very simplicity. It's also vital that you do not get sweet with
a lot of unrelated graphics and artwork. Your ad must convey th
sensation of pleasure and movement, but mustn't tire the eyes
or disrupt the stream the information you are attempting to existing.

Any graphics or artwork you utilize need to be relevant for your
item, its use and/ or even the copy you've created about it.
Graphics should not be utilized as inventive touches, or to develop an
ambiance. Any illustrates with all your advert should really compliment the
advertising within your products, and verify or substantiate unique
details as part of your duplicate.

Once you've your reader's consideration, the one way you're going
to keep it, is by rapidly and emphatically telling him what your
product will do for him.

Your potential consumer won't care during the the very least just how long It really is
taken you to provide the product, how much time you are in
organization, nor how many years you have used Mastering your craft.
He really wants to know especially how he's going to take pleasure in the
acquire of one's product.

Frequently, his needs will fall into among the following
types: Far better well being, extra convenience, more money, additional leisure
time, a lot more popularity, higher elegance, achievement and/or safety.

Regardless that you've your reader's attention, you must stick to
by having an ennumeration of the benefits he can obtain. In
essence, you will need to reiterate the advantages, convenience and pleasure
He'll love--as you've implied with your headline.

Mentally photograph your prospect--identify his wants and emotional
requirements--place by yourself in his shoes, and question yourself: If I have been
studying this ad, what are the things that would appeal to me?
create your copy to appeal to your reader's wishes and psychological
requires/Moi cravings.

Try to remember, it's not the "safety features" that have bought cars and trucks for
the earlier fifty yrs--nor has it been the necessity of transportation--it
has actually been, and Pretty much unquestionably normally would be the advertising and marketing
author's recognition on the folks's needs and emotional
desires/Moi cravings. Visualize your prospect, identify what he
needs: and satisfy them. Writing good promotion duplicate is practically nothing
roughly than understanding "who" your purchasers are; recognizing what
he wants; and telling him how your products will satisfy Every single of
Individuals wants. Remember this mainly because it's one of several "vitally
crucial" keys to creating advertising duplicate that does The task you
intend for it to carry out.

The "need" percentage of your advert is in which you present the points of
your products; build and justify your prospect's conviction, and
trigger him to need "a piece of the action" for himself.

It is vitally required that you just present "confirmed information" about your
product simply because study success exhibit that a minimum of eighty% of your
people today examining your ad--Primarily All those looking at it for the primary
time--will often question its authenticity.

So, the greater information you are able to current within the advert, the more credible
your give. While you generate this portion of one's advert, often remember
which the a lot more points in regards to the item you current, the greater
solution you can expect to promote. People today want facts as cause, and/or excuses
for purchasing a product--to justify to themselves and Other people, that
they haven't been "taken" by a slick copywriter.

It really is similar to the Lady who would like to marry the person her father phone calls
a "no superior bum". Her coronary heart--her emotions--notify her Sure, but she
wants information to nullify the seed od doubt lingering in her
head--to rationalize her selection to go on Using the wedding.

Basically, the "wish" percentage of your ad has to make
belief and believability in mind within your prospect. It must guarantee
him of his great judgement in the ultimate choice to acquire- furnish
evidence of the benefits you've got promised--and pay for him a
"basic safety Web" in case everyone should concern his conclusion to buy.

Folks usually think the things that appeal to their specific
wants, fears and other emotions. Once you've set up a
belief In this particular way, logic and reasoning are utilized to guidance
it. People today believe what they "wish to think. Your reader
"desires" to think your ad if he has read through this considerably--It is really
your choice to guidance his First need.

Examine your solution and every little thing about it--visualize the wishes
of your respective potential buyers--dig up the info, and you will almost
often discover loads of specifics to help the customer's basis for
purchasing.

Here's where you use the final results of tests executed, escalating
income figures to prove rising recognition, and "consumer"
testimonies or endorsements. It's also significant that you simply
current these points-check success, revenue figures and/or
recommendations-from The patron point of view, and never that with the
company.

Before you stop this part of your advert and go into you demand from customers
for motion, summarize every thing you've introduced So far. Attract
a psychological photograph on your probable consumer. Let him impression owning
the products. Induce him to visualise all the benefits you've got
promised. Give him the keys to viewing himself richer, taking pleasure in
luxurious, possessing the perfect time to do no matter what he'd love to do, and with all
of his goals fulfilled.

This may be dealt with in one or two sentences, or spelled out in a very
paragraph or more, but it surely's the absolute component you should
contain prior to closing the sale. Research many of the product sales
shows you have ever heard-look at each individual successful ad-this is
the factor A part of all of them that actually makes the sale
in your case. bear in mind it, use it, And do not seek to market something
without the need of it.

As Victor Schwab puts so succinctly in his ideal promoting guide, How
To Write a fantastic Ad: Every one of the basics in
the "grasp system" is essential. These people who find themselves "quick" to
sell could Most likely be bought regardless of whether Some components are left
out, but it surely's wiser to plan ad so that it's going to Have a very
potent effects on those people who are the "hardest" to market. For,
compared with confront-to-deal with promoting, we are not able to in printed promotion
come to a "trail near" inside our revenue chat-so that you can see if
those who are much easier to promote will welcome the dotted line with no
further more persuasion. We have to presume that we're conversing with the
most difficult kinds-and that the a lot more totally our duplicate sells both of those the
difficult and the simple, the higher probability Now we have against the
Opposition for The buyer's greenback-and likewise the fewer dependent
we will be upon the usual totally ineffective stick to-as a result of
on our advertising and marketing exertion which later on will take spot in the revenue
counter alone.

Request ACTION! DEMAND The cash!

Numerous advertisements are gorgeous, Nearly perfectly penned, and rather
convincing-nevertheless they fail to request or desire action from the
reader. If you want the reader to acquire your merchandise, then inform
him so and demand from customers that he send out his dollars now. Except if you take pleasure in
entertaining your potential customers with your attractive composing skills,
normally need that he complete the sale now, by using motion
now-by contacting a telephone quantity and ordering, or by producing his
Test and speeding it towards the article Office environment.

When you've bought him about the hook, land him! Don't Enable him get
away!

Probably, The most common and most effective methods of going the
reader to act now, is composed in many of the subsequent:

All of this can be yours! You can begin enjoying this new means of
life quickly, merely by sending a look for $xx! Never set it
off, then later on want you had gotten in on the bottom floor! Make
out that Check out now, and become IN on the bottom ground! Act now, and
as an "early bird" customer, we'll include an enormous reward
deal-Unquestionably free of charge, only for performing instantly! You acquire
each of the way! We get all the risk! If you're not content simply
return the products and we'll swiftly refund your hard earned money! Get it done
now! Get that Verify on its strategy to us currently, and acquire the big
bonus package deal! Soon after future 7 days, we won't have the ability to contain the
bonus as a component of this great deal, so act now! The quicker
you act, the more you acquire!

Presenting a reward of some variety will nearly always encourage the
prospect to choose motion. However, in mentioning the reward or
bonus, be very cautious that you don't wind up getting mostly
requests to the bonus with mountains of request for refunds on
the solution to stick to. The bonus needs to be pointed out only
casually should you be asking for solution orders; and with a lot of
fanfare only when you are searching for inquiries.

Also often the copywriter, in his enthusiasm to tug in a very report
amount of responses, confuse the reader by "forgetting with regard to the
product or service" and devoting his overall Room allotted to the "need
for motion" to sending for that reward. Any reward made available really should
be closely related to the products, in addition to a reward supplied only for
speedy motion within the A part of the potential consumer.

Specify a deadline. Inform your prospect that he must act in just
a particular time limit or get rid of out around the reward, experience almost certainly
higher price ranges, as well as the withdraw of one's give. This is usually
a great hook for getting action.

Any kind of assurance you supply always can help to provide motion
from your prospect. And the greater liberal you may make your
guarantee, the more product orders you can receive. Make certain you
state the assurance clearly and easily. Make it really easy to
know that even a child would not misinterpret Anything you're
declaring.

The motion you would like your prospect to acquire really should be effortless-clearly
mentioned-and devoid of any sophisticated procedural steps on his
aspect, or a lot of directions for him to comply with.

Picture your prospect, really snug in his preferred uncomplicated
chair, idly flipping thru a journal although "50 percent watching" Television. He
notices your advertisement, reads thru it, and He's sold in your product or service.
Now Exactly what does he do?

Keep in mind, he is incredibly snug-you have "grabbed" his notice,
sparked his interest, painted a picture of him savoring a completely new
type of fulfillment, and he is able to obtain...

Anything and every little thing you question or bring about him to do will
disrupt this aura of convenience and contentment. Regardless of what he will have to do
had superior be simple, rapid and straightforward!

Inform him without any ifs, ands or buts, how to proceed-fill out the
coupon, incorporate your look for the complete quantity, and deliver it in to
us right now! Ensure it is as effortless for him while you quite possibly can-straightforward and
direct. And by all implies, be sure your tackle is about the buy
kind he is supposed to complete and mail in to you-your identify and
handle over the get sort, together with just earlier mentioned it. Persons
from time to time complete the coupon, tear it off, seal it in an
envelope and don't know where to mail it. The a lot easier you enable it to be
for him to reply, the more responses you'll get!

There you have it, an entire small study course on how to create ads
that should pull additional orders for you-provide extra of your respective merchandise for
you. It's important to learn "why" adverts are prepared as They may be-to
understand and use, the "learn method" in your personal advert producing
endeavors.

By conscientiously learning good advertising and marketing copy, and observe
in composing ads of your own private, now that you've got the understanding and
have an understanding of what can make marketing duplicate perform, you should be ready
to rapidly acquire your copywriting skills to generate purchase
pulling adverts for your very own products. Even so, and as soon as you do
turn out to be proficient in producing ads for your very own products, you should
by no means halt "noticing" how ads are composed, built and put
jointly by Other individuals. To stop Mastering would be akin to
shutting you off from the rest of the entire world.

The best advertisement writers are individuals with the world during which they Stay.
Everytime they see a fantastic ad, they clip it out and put it aside.
Consistently, they pull out these information of excellent ads and analyze them,
always analyzing what can make them superior, and why they function. there
isn't any university while in the place that will give you the similar type of
instruction and knowledge so important in the sphere of advert crafting.
You have to preserve by yourself up-to-day, mindful of, As well as in-the-know
with regards to the other person-his improvements, design and style changes, and also the
strategies he is making use of to promote his merchandise. On-the-career
teaching-review and exercise-That is what it will require- and when you have
received that burning ambition to do well, you can do it as well!

Concerns & ANSWERS

one) WHAT Is considered the most Rewarding Technique to USE CLASSIFIEDS...

Classifieds are ideal utilised to create your mailing list of certified
prospective customers. Use classifieds to provide a no cost catalog, booklet or
report relative on your product or service line.

2) WHAT Is it possible to Offer "Right" FROM CLASSIFIEDS...

Normally, nearly anything and anything, As long as it won't Expense
greater than 5 bucks which can be concerning the most people can pay in
response to a suggestion while in the classifieds. These kind of adverts are
perfect for pulling inquires like: Generate for even more
details; Mail $3, get two for the price of just one; Dealers
required, deliver for product details and a real revenue generating kit!

3) Exactly what are The top MONTHS From the 12 months TO ADVERTISE...

All twelve months with the yr! Responses on your ads all through some
months will likely be slower in accumulating, but by keying your adverts
according to the thirty day period they appear, plus a careful tabulation of
your returns from Just about every keyed ad, you'll see that continuous year
spherical promotion will proceed to tug orders for you,
whatever the thirty day period It is revealed. I have personally acquired
inquires and orders from adverts placed provided that two years previous
for the day of your response!

4) ARE MAIL Buy PUBLICATIONS Superior Marketing BUYS...

The minimum helpful would be the advertisement sheets. the vast majority of ads in these
publications are "exchange advertisements", indicating which the publisher of advert
sheet "A" runs the ads of publisher "B" at no cost, due to the fact
publisher "B" is functioning the ads of publisher "A" without charge.
The "claimed" circulation figures of these publications are
almost always determined by "needs, hopes and needs" while the "accurate"
circulation goes out to equivalent modest, aspect time mail get
sellers. Pretty poor medium for investing marketing dollars
since Absolutely everyone obtaining a duplicate is often a "vendor" and no-one is
purchasing. When an ad sheet is obtained by a person not associated with
mail purchase, it's usually offered a cursory glance and after that
discarded as "junk mail".

Tabloid newspaper are somewhat better than the ad sheets, although not
by A great deal! The vital change While using the tabloids is during the
"practical information and facts" article content they fight to carry for your mail
order starter. A "good media" recruiting sellers or impartial
revenue reps for mail order products and solutions, and for leasing mailing
lists, but nevertheless circulated amongst "sellers" with very few potential buyers.
Other than that, the lifetime of a mail purchase tab sheet is about the
exact for a day-to-day newspaper.

With mail purchase Journals, it will depend on the caliber of the
publication and its company principles. Some mail buy Journals
are practically nothing over expanded ad sheets, while some--including
BOOK Small business MART- try to help The chance seekers with
an on going information and guidelines he can use in the development and
expansion of his very own prosperity developing projects. Reserve Business enterprise MART is
not simply the swiftest increasing publication about the mail order scene
nowadays; it's also the 1st publication in a lot more than twenty years to
offer true help any individual can use in reaching his own Variation of
the "American Dream" of constructing one's possess enterprise from a
"shoestring starting" right into a multi-million dollar empire!

5) HOW Am i able to Determine WHERE TO Market MY Products...

To start with, you've to ascertain who your potential prospective buyers
are. Then do a small amount of industry research. Talk with your
buddies, neighbors and folks at random who could in shape this
profile. Talk to them if they would have an interest in an item this kind of
as yours, and afterwards question them which publications they browse. Next,
go in your community library for your listing of your publications of
this type in the Common Amount & Details Services catalogs.

Make a summary of the addresses, circulation figures, reader
demographics and promoting and choose which is definitely the legitimate costs
of one's promotion and decide which is the higher get, divide
the overall audited circulation determine into the Price for any a person inch
advertisement; $ten for each inch that has a publication demonstrating ten,000 circulation
could be ten,000 into $ten or ten cents for every hundreds. Investigating
the promotion fees for Reserve Business enterprise MART, you would tale
forty two,five hundred into $fifteen for and promoting charge of significantly less then THREE
TENTHS OF ONE CENT For every THOUSAND. Of course, your very best get In this particular
circumstance would be BOOK BUSINESS MART because of the lowest price per
thousand.

Write and request a sample copies with the Publications you've
tentatively chosen to position your promoting in. Search more than their
promotion-make sure that they don't or will not set your advertisement from the
"gutter" and that is the inside column next to the binding. The quantity of
other mail buy variety ads are they carrying-you need to go along with a
publication that may be occupied, not one that has only some ads. The
more advertisements within the publication, the greater response the advertisers
are receiving, or else they wouldn't be investing their dollars in
the publication.

To "effectively" exam your advertisement, you should Permit it run thru no less than
three consecutive problems with any publication. In case your responses
are smaller, try out another publication. Then, Should your responses
remain tiny, evaluate your advertisement and give thought to rewriting it for
increased appeal, and pulling electricity. In a great a lot of instances,
it's the advert not the publication's pulling energy that is definitely at fault!

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